- mainstream
- ▪ I. mainstream main‧stream 1 [ˈmeɪnstriːm] noun1. the mainstream of something the most usual way of doing something or thinking about something:
• Depression-era laws have kept banks out of the mainstream of financial change.
2. the mainstream the people whose ideas about a subject are shared by most people and regarded as normal:• He told readers he was trying to move the newspaper out of the opposition into the mainstream.
[m0] ▪ II. mainstream mainstream 2 adjective1. relating to the most frequent or usual way of doing or thinking about something:• The company has been selling interests that it considers to be outside its mainstream businesses.
• The shop now caters for the mainstream market .
2. suitable for normal people, rather than for a particular section of society:• They made the clothes less high-fashion and more mainstream.
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Ⅰ.mainstream UK US /ˈmeɪnstriːm/ adjective► mainstream organizations, ideas, etc. are those that are considered normal, and accepted or used by most people: mainstream media/press »Mainstream media are ignoring the real problems.
mainstream culture/politics/society »Cell phones have been a part of mainstream culture since the 1990s.
mainstream education/school »It should be possible to include children with behavioural problems within mainstream education.
Ⅱ.mainstream UK US /ˈmeɪnstriːm/ noun [S]► the way of life or set of beliefs practised or accepted by most people: cultural/political mainstream »Our nation's political mainstream will never allow such a constitutional change.
»The new law should allow more disabled people to enter the mainstream of the American workforce.
Ⅲ.mainstream UK US /ˈmeɪnstriːm/ verb [T]► HR, SOCIAL RESPONSIBILITY to include people who have particular difficulties or needs in the same schools or places of work as everyone else: »When the children of immigrants are mainstreamed, they learn the new language within months.
mainstream sb into sth »People with disabilities are being mainstreamed into community jobs.
► to make something become accepted as normal by most people: »The recession is mainstreaming the part-time economy.
Financial and business terms. 2012.